BREAKFAST CLUB SEMINAR
‘Keys to Attracting & Retaining Top Talent’
- Date — 14th September, 2016
- Location — LinkedIn, Marina Bay Financial Centre (30thFloor), Tower 2, 10 Marina Boulevard
- Time — 8:00am - 9:45am
A big thank you goes out to the team at LinkedIn, in particular Nick Carrol and Rebecca Craig, for taking the time to share with us some of the latest LinkedIn data insights and the trends.
With 50% of the professional workforce expected to comprise of Millennials in Southeast Asia by 2020, the SEAAGE breakfast session focussed in detail on the demographics and behaviours of this population as LinkedIn experts Nick Carroll, ASEAN Insights Lead and Rebecca Craig, Head of Employer Brand Solutions shared two important components of an effective Student & Graduates programme within an organisation – Trends & Insights and Effective Targeting.
The session provided "real world" company case studies that talked about how to put a strategy into action when targeting Millennials in the region. It was fascinating to see the data insights that are now available via LinkedIn to further understand this audience as well as demand and engagement.