'Traditional Campus Marketing is Dead'

  • Date — 8th November, 2016
  • Location — Google Campus Singapore Roundhouse meeting room 70 Pasir Panjang Road, Mapletree Business City Singapore 117371
  • Time — 8:30am-10:30am

A big thank you goes out to Tim Mundy, founder of Digital Affair for sharing his valuable insight and experience at last Wednesday’s SEAAGE event. Having worked on graduate recruitment campaigns throughout the region, he shared innovative new ways to target and engage with students beyond the campus. 

For instance, by focusing on online, recruiters not only have access to talent pools which can exceed the size of well-known universities like MIT, but also further enrich their ability to reach out to candidates with advanced targeting options.  

Tim highlighted the potential in leveraging your consumer brand touchpoints to engage with consumers (often potential employees) from an early age. Or for employers which take on students as part of their workforce, such as supermarkets, reaching out to this already engaged community about your graduate programme creates a strong link between what they are already doing, and what you can offer. 

It was interesting to hear about automation in the recruitment process, especially the use of robots ensuring recruiters time is actually spent on recruitment not filtering or tasks that can be automated. 

Describing millennial job-seekers as ‘discerning customers’, Tim emphasised that with more and more doorways for candidates to walk through than ever before, it has never been more important to provide correct, relevant and up-to-date information for them to find and review. 

Thank you to everyone who attended, and to Google for being excellent hosts.